In the wake of Covid, the need for an online presence in our industry became undeniable.
With my extensive experience in technology and web development, I recognized the challenges many stylists faced—particularly those without technical expertise. Even for me, and still, to this day, all things web are fraught with frustration. If it's daunting for me, I could only imagine how overwhelming it might be for others.
In 2023, a lack of web development skills shouldn't be a barrier to a stellar online presence. Many available tools are either too intricate and pricey or oversimplified, lacking essential features.
The concept was clear: create an affordable, scalable platform that gave as much design freedom and flexibility as with hair itself and make it just as inspiring and fast to see the results.