UNLOCK YOUR SALON RETAIL SALES
Hey,

I'm here to share a retail sales system I developed. It's a complete retail sales training program that's worked great for countless stylists.

What's super interesting is that it's totally predictable if you do the work and follow the system. Your retail sales will increase by default.

The method is super easy, and given it's predictable, we could even say it's scientific by nature. It's a formula and repeatable.
LET'S FACE IT WE SUCK AT SELLING RETAIL. AND THERE'S A VALID REASON FOR THAT. IT'S THIS SIMPLE. ONCE ANY CLIENT REACHES THAT THIRD APPOINTMENT, THEY MOVE FROM THE CLIENT ZONE AND INTO THE FRIEND ZONE. AND NO ONE PITCHES THEIR FRIENDS!
IT TAKES THREE
COMPONENT ONE
Knowing when to sell. This may appear obvious, but 99.99% of hair stylists all over the globe are going about this in completely the wrong way.
COMPONENT TWO
Knowing your customer. Again, this may appear obvious, but 99.99% of you are also doing this wrong.
COMPONENT THREE
Overlapping and dovetailing the first two components.

Put these three together and... BINGO! ..... Increased beauty salon retail sales beyond your wildest dreams...You'll hit your target every time

COMPONENT ONE: KNOW THE WHEN
This component has two critical elements. The first is consideration of the emotional state of your client and the second is timing. This is the foundation of the advanced psychology of hair salon retail - the secret method.
The comprehensive manual will take you through an extensive look at the emotional aspects behind the most appropriate time to introduce a client to the possibility of a retail purchase - and pinpoint that moment to the minute).
The emotional diagnostics behind this formula will blow you away (pardon the pun). It will give detailed instructions on how to identify, with pinpoint accuracy, the one and ONLY time you can recommend (or even discuss) the possible needs of your clients in purchasing any retail products.

I am going to give you a formula which will enable you to recognize when the client is ready to make a buying decision. If you think you already know when that is, then you'll need to ask yourself whether or not you and your team are making the most of every single retail sales opportunity? If you're not hitting your retail targets every week, and every month, then there's a good chance that you're not correctly applying the two elements of the hair products sales formula.

Here's something that has been proven over the years. If you try to sell outside the parameters of this formula, you will be 99.99% unsuccessful in making a retail sale - guaranteed! Sadly, most salon owners adopt methods which do not work for them. They continually have to deal with rejection and, unsurprisingly, simply give up and write retail off as a bad joke!

Research has shown that there are two specific moments available to you, amongst the various contact points during a client's visit, to discuss and make a successful retail recommendation. That's TWO! Not three, four or five - just TWO!

To be both effective and appropriate to the client's psychological disposition, the science behind these ideas to increase retail sales can only be implemented at the one or both of these two key moments. If your timing is good, you have a client who is less aware of the fact that you're selling a product to them, and more inclined to make a favorable buying decision.
Let's now take a look at component number two.
NUMBERS
00
01
The Training Workbook: Introduction To
The Wave Theory

    This training workbook uses the emotional wave formation, (also found in quantum physics studies to explain the polarization of emotional set points), as a tool to predict with an element of accuracy, predicable and common emotions.
    It will describe in detail the optimal time you can sell with success and the optimal time you will fail with success.
    Training Session Disc 1: How the Perfectionist Shopper Buys:
    Describe the activity. The workshop is structured within a studio environment so as to offer participants the opportunity to experiment with different design approaches and share their ideas with colleagues from around the world.
    02
    03
    Training Session Disc 2: How the Helper Carer Shopper buys:
    Describe the activity. The workshop is structured within a studio environment so as to offer participants the opportunity to experiment with different design approaches and share their ideas with colleagues from around the world.
    Training Session Disc 3: How the Motivator Shopper buys:
    See why its important to sell to this personality within two to three minutes. Discover why finding time to go shopping is like watching paint dry for this type. Learn why they don't need to hear the nitty gritty or the ramifications of the manufacturing process.
    04
    05
    Session Disc 4: How the Artist Shopper buys:
    Learn how to develop dialog that fits the uniqueness, artistic and quality motivations of this personality.
    Know they're always in search for products that have an individual flair.
    Hear some top tips so that you leverage the uniqueness of a product to make a sale.
    Session Disc 5: How the Observer Shopper buys:
    Learn why this personality requires a full understanding of the total intricacies of any product you recommend. Discover why these people are absorbed in brochures and product manuals prior to the purchase. And how not to be surprised if this shopper personality is more knowledgeable about the product than yourself.
    06
    07
    Session Disc 6: How the Loyalist Shopper buys:
    Learn why this shopper personality is attracted to items that can give them instant sensations and especially if they can get an adrenaline rush by using the product. Discover how to integrate their need for time and patients in order to make a long term sale. See how this personality tends to be more of a follower than a leader.
    Session Disc 7: How the Epicure Shopper buys:
    Learn why this shopper will only buy on prestige, the Rolex, the Ferrari, the Louis Vuitton! Why you need to be on your toes with these people as they usually know someone in the business. Understand why they have no hesitation in asking for discount.
    08
    09
    Session Disc 8: How the Boss Asserter Shopper buys:
    Learn why this personality will search out bargains and refuse to pay over the top. Discover why they would say, "Why buy Redken when Herbal Essence will do the same job". Understand why you won't persuade this shopper into thinking that prestige and flamboyance has a warranted price tag.
    Session Disc 9: How the Peacemaker Shopper buys:
    Discover why this shopper knows what they want from life and in a sales situation. Learn why they are very good listeners with an extra-ordinary memory. Why you should never oversell, over promise, or push this shopper personality.
    COMPONENT TWO: KNOW THE WHO
    This component has two critical elements. The first is consideration of the emotional state of your client and the second is timing. This is the foundation of the advanced psychology of hair salon retail - the secret method.
    The comprehensive manual will take you through an extensive look at the emotional aspects behind the most appropriate time to introduce a client to the possibility of a retail purchase - and pinpoint that moment to the minute).
    The emotional diagnostics behind this formula will blow you away (pardon the pun). It will give detailed instructions on how to identify, with pinpoint accuracy, the one and ONLY time you can recommend (or even discuss) the possible needs of your clients in purchasing any retail products.

    I am going to give you a formula which will enable you to recognize when the client is ready to make a buying decision. If you think you already know when that is, then you'll need to ask yourself whether or not you and your team are making the most of every single retail sales opportunity? If you're not hitting your retail targets every week, and every month, then there's a good chance that you're not correctly applying the two elements of the hair products sales formula.

    Here's something that has been proven over the years. If you try to sell outside the parameters of this formula, you will be 99.99% unsuccessful in making a retail sale - guaranteed! Sadly, most salon owners adopt methods which do not work for them. They continually have to deal with rejection and, unsurprisingly, simply give up and write retail off as a bad joke!

    Research has shown that there are two specific moments available to you, amongst the various contact points during a client's visit, to discuss and make a successful retail recommendation. That's TWO! Not three, four or five - just TWO!

    To be both effective and appropriate to the client's psychological disposition, the science behind these ideas to increase retail sales can only be implemented at the one or both of these two key moments. If your timing is good, you have a client who is less aware of the fact that you're selling a product to them, and more inclined to make a favorable buying decision.
    Let's now take a look at component number two.
    COMPONENT TWO: KNOW THE WHO
    This may sound simple enough, but just like component one, most get this terribly wrong. However, there's a reason for this...
    Not all people are the same, of course, but studies clearly show that there are only a limited number of personality types.
    Did you know that there are only three primary personality triggers (emotional set points) that clients will exhibit? Knowing these triggers significantly increases your opportunities to increase sales in retail. Did you also know these three primary triggers lead to nine psychologically-established individual personalities, each with an entirely different purchasing style? It's akin to retail shopper DNA!

    Data shows that not all clients buy in the same way. What inspires or motivates one client may actually deter another. Using this new method of assessing client purchasing behavior is like viewing all your potential buyers through a particular "lens". A new dimension in the diagnostics arms you with an easy-to-use method of identifying those things your clients value most; and, furthermore, how these values differ between the nine easily distinguishable buyer profiles. The training manual will examine the traits and core motivations attributed to each of the nine distinct personalities; their patterns, their thinking, their emotions, and even their behavior. You will learn how to :

    Help your team to reach their sales targets over and over again.
    Encourage your clients to make that purchase.
    See obstacles coming before anyone else and learn to overcome or avoid them.
    Begin to develop your own strategies for each personality type.
    Bring new confidence to your Salon, creating an atmosphere that the clients will love.
    Recognize instantly if any of your sales team are not using the formula in the right method and redirect them in the right way.
    And finally, you will learn how to order more stock... You'll need it!!

    All this may sound very complex, but in actual fact it is quite straightforward. Once you grasp retail personality profiling, you'll begin to use it in other areas of your life. This approach, for instance, can be successfully employed to assess, with complete certainty, the suitability of potential new recruits to your salon team, with a view to developing an all-round and harmonious working environment. I am certain you will be impressed.

    COMPONENT THREE: KNOW WHEN TO DOVETAIL
    It only takes the combined integration of components one and two for you to significantly enhance your retail sales success.
    Believe it! You can increase your retail sales by 100% or more simply by using Component One on its own. However, if you really want to "clean up", make incredible retail sales and build a lucrative retail division within your salon, it's in your best interest to follow through on all three components. Study the nine personality profiles detailed in the manual and you'll be in a position to give your salon retail sales a real "kick in the pants".
    You'll wish you'd found this system years ago!
    CLEVE
    Describe the activity. The workshop is structured within a studio environment so as to offer participants the opportunity to experiment with different design approaches and share their ideas with colleagues from around the world.
    Describe the activity. The workshop is structured within a studio environment so as to offer participants the opportunity to experiment with different design approaches and share their ideas with colleagues from around the world.
    Describe the activity. The workshop is structured within a studio environment so as to offer participants the opportunity to experiment with different design approaches and share their ideas with colleagues from around the world.
    SALON OWNER AND STYLIST
    Describe the activity. The workshop is structured within a studio environment so as to offer participants the opportunity to experiment with different design approaches and share their ideas with colleagues from around the world.
    Describe the activity. The workshop is structured within a studio environment so as to offer participants the opportunity to experiment with different design approaches and share their ideas with colleagues from around the world.
    BONUS'S
    A BONUS
    THE NINE SHOPPERS TYPES TRAINING MANUSCRIPT
    This is a solid Training manual containing all Nine Salon Shopper Personalities transcript. Over 12 chapters thick, ready for you to have and reference forever.
    B
    BONUS
    55 MINUTE AUDIO TRAINING WITH CLEVE & DAVID
    This is an enlightening and inspiring conversation between the co creators of this Clever Salon Tools Hidden Order Behind Massive Salon Retail Profits. Both Cleve and David traditionally charge up to $250 for a 30 minute phone consultations and you're getting over 45 minutes at no additional charge... That's $750 dollars in value... FREE!
    C
    BONUS
    YOUR PERSONALITY DIAGNOSTIC WORKSHEET
    This is a "fill in the blanks" easy to use diagnostic worksheet that will empower you to assess your very own shopper personality.
    HERE SAY
    HELLO WALS
    You're only one click away from the information that'll change the way you approach selling retail - for evs.
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