Hey,

I'm here to share a retail sales system I developed. It's a complete retail sales training program that's worked great for countless stylists.

What's super interesting is that it's totally predictable if you do the work and follow the system. Your retail sales will increase by default.

The method is super easy, and given it's predictable, we could even say it's scientific by nature. It's a formula and repeatable.

This component has two critical elements. The first is consideration of the emotional state of your client and the second is timing. This is the foundation of the advanced psychology of hair salon retail - the secret method.
The comprehensive manual will take you through an extensive look at the emotional aspects behind the most appropriate time to introduce a client to the possibility of a retail purchase - and pinpoint that moment to the minute).
The emotional diagnostics behind this formula will blow you away (pardon the pun). It will give detailed instructions on how to identify, with pinpoint accuracy, the one and ONLY time you can recommend (or even discuss) the possible needs of your clients in purchasing any retail products.

I am going to give you a formula which will enable you to recognize when the client is ready to make a buying decision. If you think you already know when that is, then you'll need to ask yourself whether or not you and your team are making the most of every single retail sales opportunity? If you're not hitting your retail targets every week, and every month, then there's a good chance that you're not correctly applying the two elements of the hair products sales formula.

Here's something that has been proven over the years. If you try to sell outside the parameters of this formula, you will be 99.99% unsuccessful in making a retail sale - guaranteed! Sadly, most salon owners adopt methods which do not work for them. They continually have to deal with rejection and, unsurprisingly, simply give up and write retail off as a bad joke!

Research has shown that there are two specific moments available to you, amongst the various contact points during a client's visit, to discuss and make a successful retail recommendation. That's TWO! Not three, four or five - just TWO!

To be both effective and appropriate to the client's psychological disposition, the science behind these ideas to increase retail sales can only be implemented at the one or both of these two key moments. If your timing is good, you have a client who is less aware of the fact that you're selling a product to them, and more inclined to make a favorable buying decision.
Let's now take a look at component number two.

This component has two critical elements. The first is consideration of the emotional state of your client and the second is timing. This is the foundation of the advanced psychology of hair salon retail - the secret method.
The comprehensive manual will take you through an extensive look at the emotional aspects behind the most appropriate time to introduce a client to the possibility of a retail purchase - and pinpoint that moment to the minute).
The emotional diagnostics behind this formula will blow you away (pardon the pun). It will give detailed instructions on how to identify, with pinpoint accuracy, the one and ONLY time you can recommend (or even discuss) the possible needs of your clients in purchasing any retail products.

I am going to give you a formula which will enable you to recognize when the client is ready to make a buying decision. If you think you already know when that is, then you'll need to ask yourself whether or not you and your team are making the most of every single retail sales opportunity? If you're not hitting your retail targets every week, and every month, then there's a good chance that you're not correctly applying the two elements of the hair products sales formula.

Here's something that has been proven over the years. If you try to sell outside the parameters of this formula, you will be 99.99% unsuccessful in making a retail sale - guaranteed! Sadly, most salon owners adopt methods which do not work for them. They continually have to deal with rejection and, unsurprisingly, simply give up and write retail off as a bad joke!

Research has shown that there are two specific moments available to you, amongst the various contact points during a client's visit, to discuss and make a successful retail recommendation. That's TWO! Not three, four or five - just TWO!

To be both effective and appropriate to the client's psychological disposition, the science behind these ideas to increase retail sales can only be implemented at the one or both of these two key moments. If your timing is good, you have a client who is less aware of the fact that you're selling a product to them, and more inclined to make a favorable buying decision.
Let's now take a look at component number two.

This may sound simple enough, but just like component one, most get this terribly wrong. However, there's a reason for this...
Not all people are the same, of course, but studies clearly show that there are only a limited number of personality types.
Did you know that there are only three primary personality triggers (emotional set points) that clients will exhibit? Knowing these triggers significantly increases your opportunities to increase sales in retail. Did you also know these three primary triggers lead to nine psychologically-established individual personalities, each with an entirely different purchasing style? It's akin to retail shopper DNA!

Data shows that not all clients buy in the same way. What inspires or motivates one client may actually deter another. Using this new method of assessing client purchasing behavior is like viewing all your potential buyers through a particular "lens". A new dimension in the diagnostics arms you with an easy-to-use method of identifying those things your clients value most; and, furthermore, how these values differ between the nine easily distinguishable buyer profiles. The training manual will examine the traits and core motivations attributed to each of the nine distinct personalities; their patterns, their thinking, their emotions, and even their behavior. You will learn how to :

Help your team to reach their sales targets over and over again.
Encourage your clients to make that purchase.
See obstacles coming before anyone else and learn to overcome or avoid them.
Begin to develop your own strategies for each personality type.
Bring new confidence to your Salon, creating an atmosphere that the clients will love.
Recognize instantly if any of your sales team are not using the formula in the right method and redirect them in the right way.
And finally, you will learn how to order more stock... You'll need it!!

All this may sound very complex, but in actual fact it is quite straightforward. Once you grasp retail personality profiling, you'll begin to use it in other areas of your life. This approach, for instance, can be successfully employed to assess, with complete certainty, the suitability of potential new recruits to your salon team, with a view to developing an all-round and harmonious working environment. I am certain you will be impressed.

It only takes the combined integration of components one and two for you to significantly enhance your retail sales success.
Believe it! You can increase your retail sales by 100% or more simply by using Component One on its own. However, if you really want to "clean up", make incredible retail sales and build a lucrative retail division within your salon, it's in your best interest to follow through on all three components. Study the nine personality profiles detailed in the manual and you'll be in a position to give your salon retail sales a real "kick in the pants".
You'll wish you'd found this system years ago!