UNLOCK YOUR SALON RETAIL SALES
Hey,

I'm here to share a retail sales system I developed. It's a complete retail sales training program that's worked great for countless stylists.

What's super interesting is that it's totally predictable if you do the work and follow the system. Your retail sales will increase by default.

The method is super easy, and given it's predictable, we could even say it's scientific by nature. It's a formula and repeatable.
LET'S FACE IT, WE SUCK AT SELLING RETAIL. AND THERE'S A VALID REASON FOR THAT. IT'S SIMPLE - ONCE A CLIENT REACHES THEIR THIRD APPOINTMENT, THEY TRANSITION FROM THE CLIENT ZONE INTO THE FRIEND ZONE. AND NO ONE WANTS TO PITCH TO THEIR FRIENDS!
IT TAKES THREE
COMPONENT ONE
Knowing when to sell. This may appear obvious, but 99.99% of hair stylists all over the globe are going about this in completely the wrong way.
Knowing your customer. Again, this may appear obvious, but 99.99% of you are also doing this wrong.
COMPONENT TWO
COMPONENT THREE
Overlapping and dovetailing the first two components.
Put these three together and... BINGO! ..... Increased beauty salon retail sales beyond your wildest dreams...You'll hit your target every time

COMPONENT ONE: KNOW THE WHEN
This component encompasses two crucial elements. First, it focuses on understanding the emotional state of your client; second, it zeros in on timing. These factors lay the groundwork for the advanced psychology of hair salon retail – the hidden gem of selling.

Our comprehensive manual delves deeply into the emotional nuances that dictate the optimal time to introduce a client to potential retail purchases, pinpointing that golden opportunity to the minute. The insights derived from the emotional diagnostics embedded in this formula are staggering – no pun intended. You'll receive detailed instructions to identify, with unerring accuracy, the singular moment to discuss your clients' potential needs for retail products.

I'll impart a formula enabling you to discern precisely when the client is primed for a buying decision. If you believe you've already mastered this timing, reflect on your and your team's performance. Are you maximizing every retail sales opportunity? If you're consistently missing your retail targets, it's likely that the two critical elements of the hair products sales formula aren't being applied effectively.

Years of evidence underscores a stark reality: attempting to sell outside this formula's parameters results in a 99.99% failure rate in securing a retail sale. Regrettably, many salon owners persist with ineffective strategies, leading to continual rejection. It's no wonder retail sales become a source of derision!

Studies indicate that only two specific moments exist within the various touchpoints of a client's visit to discuss and secure a successful retail recommendation – not three, four, or five, but just two!

To align with the client's psychological disposition and boost retail sales, this scientifically grounded approach should be executed during one or both of these pivotal moments. With precise timing, the client becomes less resistant to the sales pitch and more predisposed to a positive purchasing decision.

Now, let's proceed to the second component.

NUMBERS
00
01
The Training Workbook: Introduction To
The Wave Theory

    This training workbook uses the emotional wave formation, (also found in quantum physics studies to explain the polarization of emotional set points), as a tool to predict with an element of accuracy, predicable and common emotions.
    It will describe in detail the optimal time you can sell with success and the optimal time you will fail with success.
    Training Session Disc 1: How the Perfectionist Shopper Buys:
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    02
    03
    Training Session Disc 2: How the Helper Carer Shopper buys:
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    Training Session Disc 3: How the Motivator Shopper buys:
    See why its important to sell to this personality within two to three minutes. Discover why finding time to go shopping is like watching paint dry for this type. Learn why they don't need to hear the nitty gritty or the ramifications of the manufacturing process.
    04
    05
    Session Disc 4: How the Artist Shopper buys:
    Learn how to develop dialog that fits the uniqueness, artistic and quality motivations of this personality.
    Know they're always in search for products that have an individual flair.
    Hear some top tips so that you leverage the uniqueness of a product to make a sale.
    Session Disc 5: How the Observer Shopper buys:
    Learn why this personality requires a full understanding of the total intricacies of any product you recommend. Discover why these people are absorbed in brochures and product manuals prior to the purchase. And how not to be surprised if this shopper personality is more knowledgeable about the product than yourself.
    06
    07
    Session Disc 6: How the Loyalist Shopper buys:
    Learn why this shopper personality is attracted to items that can give them instant sensations and especially if they can get an adrenaline rush by using the product. Discover how to integrate their need for time and patients in order to make a long term sale. See how this personality tends to be more of a follower than a leader.
    Session Disc 7: How the Epicure Shopper buys:
    Learn why this shopper will only buy on prestige, the Rolex, the Ferrari, the Louis Vuitton! Why you need to be on your toes with these people as they usually know someone in the business. Understand why they have no hesitation in asking for discount.
    08
    09
    Session Disc 8: How the Boss Asserter Shopper buys:
    Learn why this personality will search out bargains and refuse to pay over the top. Discover why they would say, "Why buy Redken when Herbal Essence will do the same job". Understand why you won't persuade this shopper into thinking that prestige and flamboyance has a warranted price tag.
    Session Disc 9: How the Peacemaker Shopper buys:
    Discover why this shopper knows what they want from life and in a sales situation. Learn why they are very good listeners with an extra-ordinary memory. Why you should never oversell, over promise, or push this shopper personality.
    COMPONENT TWO: KNOW THE WHO
    This component is anchored in two pivotal elements. Firstly, the emotional state of your client, and secondly, timing. Together, these elements constitute the bedrock of the nuanced psychology underscoring hair salon retail - our clandestine methodology.

    Our manual offers an in-depth exploration of the emotional dynamics that dictate the opportune moment to acquaint a client with retail offerings, pinpointing that instance with minute precision. The underlying emotional diagnostics of this formula, pun intended, are nothing short of revelatory. It delivers meticulous guidelines on ascertaining the sole instance to broach or discuss your clients' potential retail product needs.

    I'm poised to equip you with a formula crafted to unveil that pivotal moment when a client is ripe for a purchase decision. If you're under the impression that you've got this down pat, pause and assess: Are you and your team seizing every retail opportunity that comes your way? If retail targets are elusive week after week, month after month, it's a glaring indicator of the misapplication of the two facets of the hair products sales formula.

    Years of validation affirm an unsettling truth: attempts to vend outside this formula's confines result in a staggering 99.99% failure in clinching retail sales! Tragically, a plethora of salon owners are ensnared in futile strategies, battling incessant rejections and eventually dismissing retail with disdain.

    Research unveils two distinct moments amidst the myriad of interactions during a client's sojourn, where the discussion and successful endorsement of retail is not just possible but welcomed. Precisely two, not a count more or less!

    Harmonizing with the client's psychological bearing is paramount, and the application of scientific principles to amplify retail sales is restricted to one or both of these cardinal junctures. Apt timing transcends the overt sales pitch, swaying clients into favorable purchasing decisions with ease.

    Now, let's unveil the insights nestled in component number two.

    COMPONENT TWO: KNOW THE WHO
    This may seem straightforward, yet, akin to the first component, it's a facet many fumble. But there's a reason behind this misstep.

    It's common knowledge that people are distinct, yet studies reveal a limited array of personality types in existence. Are you aware that merely three primary personality triggers, or emotional set points, are exhibited by clients? Understanding these triggers is instrumental in bolstering retail sales. Moreover, these three core triggers branch out into nine well-defined psychological profiles, each dictating a distinct purchasing behavior – consider it the retail shopper's DNA!

    Data underscores the variability in clients' purchasing patterns. A stimulus that spurs one client to purchase may very well dissuade another. This revolutionary approach to decoding client purchasing behaviors equips you with a specialized "lens" to discern your clientele's nuanced preferences. With this diagnostic tool, you'll swiftly identify the varying values across the nine distinct buyer personas. Our training manual delineates the intrinsic motivations, patterns, thought processes, emotions, and behaviors characteristic of each personality type.

    Here's what you'll master:

    • Propel your team to consistently hit sales targets.
    • Persuade clients to finalize purchases with ease.
    • Anticipate and navigate through potential obstacles.
    • Craft bespoke strategies catering to each personality type.
    • Infuse your salon with a confidence that resonates with clients.
    • Spot deviations from the formula in your sales team and steer them right.
    • And yes, gear up to restock because your shelves will be emptying fast!

    Complex as it might sound, it's remarkably straightforward. Once adept at retail personality profiling, you'll find its application spilling over into various facets of your life. For instance, it's a potent tool to assess the compatibility of prospective recruits, ensuring your salon is graced with a synergized and harmonious team. Your impression, I'm confident, will be one of utter astonishment.

    COMPONENT THREE: KNOW WHEN TO DOVETAIL
    Harnessing the power of both components can markedly amplify your retail sales trajectory. It's not a mere claim but a substantiated reality that utilizing Component One alone can bolster your retail sales by a staggering 100% or more. Yet, to truly ascend to unparalleled heights, to transform your retail sales from ordinary to extraordinary and carve a thriving retail sector within your salon, the amalgamation of all three components is non-negotiable.

    Immerse yourself in the intricate tapestry of the nine personality profiles elucidated in the manual. With this knowledge, you're not just enhancing sales; you're redefining the retail experience, tailoring it to resonate deeply with each unique client. It's an alchemy of psychology and strategy, designed to invigorate your salon retail sales with an unprecedented vigor.

    Years from now, amidst the bustling success of your salon, you'll reminisce with a mix of awe and gratitude, possibly harboring a single regret - not discovering this transformative system earlier. But today marks the onset of a journey, a metamorphosis, where exponential retail growth isn't a distant star but a tangible touchpoint, well within your grasp. Welcome to the future of retail sales, where every interaction is personalized, every sale a testament to an understanding profound, and every target not just met but surpassed with eloquence.

    Prepare to embark on a journey where the pinnacle of retail success isn't a lofty dream but an everyday reality. Your evolution begins now.

    CLEVE
    Describe the activity. The workshop is structured within a studio environment so as to offer participants the opportunity to experiment with different design approaches and share their ideas with colleagues from around the world.
    Describe the activity. The workshop is structured within a studio environment so as to offer participants the opportunity to experiment with different design approaches and share their ideas with colleagues from around the world.
    Describe the activity. The workshop is structured within a studio environment so as to offer participants the opportunity to experiment with different design approaches and share their ideas with colleagues from around the world.
    SALON OWNER AND STYLIST
    Describe the activity. The workshop is structured within a studio environment so as to offer participants the opportunity to experiment with different design approaches and share their ideas with colleagues from around the world.
    Describe the activity. The workshop is structured within a studio environment so as to offer participants the opportunity to experiment with different design approaches and share their ideas with colleagues from around the world.
    BONUS'S
    A BONUS
    THE NINE SHOPPERS TYPES TRAINING MANUSCRIPT
    This is a solid Training manual containing all Nine Salon Shopper Personalities transcript. Over 12 chapters thick, ready for you to have and reference forever.
    B
    BONUS
    55 MINUTE AUDIO TRAINING WITH CLEVE & DAVID
    Delve into the dialogue between Cleve and David, the creators behind Clever Salon Tools' Salon Retail Profits. Renowned for their insight and expertise, both command up to $250 for a mere half-hour of consultation. Yet, here you are, on the cusp of accessing a treasure trove of wisdom spanning over 45 minutes, without an additional charge.

    Uncover the gems of wisdom that have propelled salons to pinnacle heights of retail prosperity. This isn't just a bonus; it's an opportunity, a gateway to transform every retail interaction into a symphony of enhanced engagement and amplified profits. Are you ready to turn the key to uncharted realms of retail success?

    C
    BONUS
    YOUR PERSONALITY DIAGNOSTIC WORKSHEET
    This is a "fill in the blanks" easy to use diagnostic worksheet that will empower you to assess your very own shopper personality.
    HERE SAY
    HELLO WALS
    You're only one click away from the information that'll change the way you approach selling retail - for evs.
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